A rising portion of our energy use is from renewables, with a target of 100%, and we’re keen to reduce any negative footprints by consciously examining our whole supply chain to eliminate waste from that. We’ve a long way to go, but we’re making significant steps on that journey. It includes changing the way we package our products. Having dispensed with many outer cartons, we’re moving more products out of plastic into aluminium or glass. Aluminium is endlessly recyclable and 70% of all the aluminium ever mined is still in use. Glass too is easily recycled, and these are our favoured choices to switch into. We hope this transition of the full range will be complete in the next 2-3 years.
New brush box cartons now have clear cellulose film from wood pulp replacing old plastic sheet windows. Our warehouse stopped using plastic tape and now uses good old fashioned brown paper rolls in the tape guns. Small changes that all add up. We also stopped buying drinks and waters in plastic.
We are waiting for the technology that will make the linings of containers waterproof and plastic free. This is the holy grail which will facilitate a quantum leap in plastic reduction. We may very soon be there. We are exploring a new lining material made from over 10 plant extracts which uses nature’s own waterproofing methods to create a bio-sourced compound kept in its natural form.
We may have started the silicone-free movement but we’re no longer alone. Other independents are coming to market too. The conglomerates are fighting back by lobbying the EU to ban us from saying silicone-free on our products. They know it might get consumers digging a little deeper and find out it’s in 99% of hair products, because it’s cheap and wonderfully deceptive. With Silicone your hair may feel better - softer, more manageable - but in reality it is a fake better. Silicone can actually make the problem worse because it sucks vital moisture out of the hair shaft. So most haircare is the opposite of ‘care’, it could be destroying the health of your hair.
We are for beauty with no animal testing. Our products contain cashmere amino-acids which derive from the cashmere wool of goats in Outer Mongolia. We have the Leaping Bunny Certification for the harvesting of cashmere wool from living, healthy animals. The goats are not harmed; the wool is safely removed by hand combing, and the local communities are supported by this fair trade.
Our shippers are made from recycled kraft paper and board and are 100% recyclable.
Our cartons are FSC credited. The FSC certification is considered the “gold standard” designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable.
Our cartons are printed with vegetable-based inks.
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