Unfortunately we are currently unable to ship to Europe and Ireland due to ongoing border issues. As soon as we hear otherwise we will update you. Many thanks for your patience.
June 07, 2019
We know that too much sun wrecks our skin. For two generations we’ve been drilled about SPF sun cream, and we use it. The ancient Egyptians used extracts of rice and flowers, and for thousands of years Burmese women used thanaka cream from tree bark to give limited sun protection. But the first commercially effective sun creams started in the 1930s, though only with an SPF of 2. Now you can get SPF 100. But SPF research for hair has been late to the party.
Humid beach weather and sea salt-induced surf styles, can trick us into thinking our hair is thicker and full of body; a feeling of confidence enhanced by our beaming tan. But we know the sun damages hair, as these glowing effects are temporary, disappearing quickly after returning home. Hair is left dull, dry, colour-faded and difficult to manage.When UV rays penetrate the hair’s outer cuticle, they create highly reactive free radicals which damage the melanin pigment causing colour changes, and attack the protein structure of the hair, leading to thinning, breakage, and split ends.Little has come to market to practically prevent this holiday hair damage in a way that people want to engage with. The few available sun-oils for hair, may or may not provide protection, but are heavy style-killers so people rarely get past the first try. Wear a hat, wear an oil slick or stay indoors! Those were the choices, until now.
The science of hair SPF is still in its early days but a lot of research is going into it. Our own UV protection range started with our LifeSaver UV, an amazing leave in styling treatment which gives great beachy hair effects whilst also treating and protecting the hair; unlike sea-salt sprays which are actually corrosive. I like to do my own testing, and we rigorously assess all our own products before launch, both in the salon, on the catwalk and in harsh climates around the world.
LifeSaver UV Spray’s amazing protective properties are a breakthrough. It properly protects from thinning, drying, and colour fade but allows the hair to be worn in attractive styles.
Never stopping to rest on our laurels we tested a new SPF ingredient from sunflowers for our UV Protective Shampoo and UV Protective Conditioner as well as our new improved LifeSaver UV Leave-in Styling Treatment coming out later this year. This time we took to the blistering Negev Desert in Israel. One weft of hair cut in half and only one side protected with LifeSaver UV which was sprayed on the hair twice daily. Each weft had swimming pool water poured on once a day.You can see that in just seven days the unprotected hair on the left was noticeably faded, dry and thinner.Hair shrinks and wastes away under the sun’s rays. Long hair would take 3-4 years to fully replace the damage at the ends, and in that time would likely have had this punishment repeated a dozen times on successive holidays. LifeSaver UV Leave-in Styling Treatment is the new sun-cream for hair.
Always protect your hair in the sun. Why not bring hippy chic to the beach and keep hair covered with a hat or scarf.
April 16, 2021
This transformation was for a Daily Mail makeover article. It was published as part of a three page spread on the Monday 12th, our first open day after lockdown.
There are fewer short hairstyles seen these days but a growing demand. Earlier decades had many more haircut icons - Mia Farrow, Audrey Hepburn, Purdy, Princess Diana, Meg Ryan. A fashion-wave...
Good artists copy, great artists steal. So said Picasso. But what did he mean by that? Picasso was highlighting that good artists and great artists work differently. A good artist may see another artist’s style and try to emulate it closely. A great artist will just take inspiring elements from various sources and weave it into their own unique mix of ideas to create something original.
Exclusive Offers Every Month
Sign up to our newsletter to receive 10% off your first order.