March 12, 2022
          
          
            
          
        
        
          
            
          
            For years now people have been running from reds, whether that be for interiors, pre-filtered images, or hair colour. Last year reached a crescendo with just about everyone being drawn to icier blondes, cooler browns and for the more daring, silvery pewters and an array of blues. 
            
          
        
        
            	
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            February 12, 2022
          
          
            
          
        
        
          
            
          
            COVID has jet-hosed collateral damage into every aspect of human life, but there’s still a lot we don’t know about its long-term effects.
A further added stress is the hair thinning suffered by an estimated 30% of COVID patients. This condition, known as telogen effluvium, is a type of hair loss often caused by severe illness (such as COVID-19), stress or...
 
            
           
        
        
            	
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            June 11, 2021
          
          
            
          
        
        
          
            
          
            
Earlier this year a Facebook fan group for Dyson Airwrap discovered our products. Seeing how much they improved their hair, word spread like wildfire. These 3’’’More Inches fans created a private online community called...
 
            
           
        
        
            	
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            May 21, 2021
          
          
            
          
        
        
          
            
          
            The Independent newspaper voted our No.1 Brush number one of all the brushes they tested with the comment… 
            
          
        
        
            	
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            May 21, 2021
          
          
            
          
        
        
          
            
          
            Anyone with children will be familiar with letters and emails from school when a child has acquired some unwanted friends or an outbreak has been... 
            
          
        
        
            	
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            February 26, 2021
          
          
            
          
        
        
          
            
          
            Some people think a shampoo is just a shampoo. And if you grouped 98% of all the different shampoos together, you wouldn't be far wrong. But using a quality shampoo is very different... 
            
          
        
        
            	
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            February 12, 2021
          
          
            
          
        
        
          
            
          
            Electrifying, lively, sparky. All welcome adjectives when describing someone’s personality, but not their hair. Yet static is a common problem in the winter months. What causes... 
            
          
        
        
            	
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            January 29, 2021
          
          
            
          
        
        
          
            
          
            
The world order has been turned upside down. Huge societal and cultural changes are in play. Are we laying down bad habits for the future? COVID won’t be forever…
 
            
           
        
        
            	
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            January 21, 2021
          
          
            
          
        
        
          
            
          
            If you’re styling waves or curls into your hair, you may notice it being a little straighter or harder to style recently. This is down to dehydration and it’s exaggerated in the dry atmosphere of... 
            
          
        
        
            	
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            July 04, 2020
          
          
            
          
        
        
          
            
          
            I’m not up for any Oscars, but we are launching some beard care products, and I like to be thorough, and test everything properly. That means I’ve got to live the beard. All the way from 5 o’clock shadow to full on Zeus. 
            
          
        
        
            	
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            June 05, 2020
          
          
            
          
        
        
          
            
          
            It follows that I think about how hair ages. Why healthy roots become thin, dry, dull and split at the ends, before their time. Principles are the same in that we have what we are given, but even more so with hair. 
            
          
        
        
            	
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            May 15, 2020
          
          
            
          
        
        
          
            
          
            Here we shine a light on some of the things the industry would rather you didn’t know. You’ll be better prepared for more conscious choices with a little knowledge. 
            
          
        
        
            	
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