Click here to discover the secrets of the haircare world
February 19, 2019
Most silicones are hydrophobic which means they repel water. In your body, silicone will displace water and push it away. When it does this in hair, the very precious moisture content of just 3% is reduced and the protein bonds that make up 97% of hair become less stable and more liable to break.
This accelerates the wasting away of the hairshaft which people associate with thin hair, lank lifeless hair, dull frizzy hair, faded hair, difficult to manage hair, hair that doesn’t stay in style, hair that snags in the brush or comb. All the things people don’t want. But given this, the quickest cosmetic solution is...you guessed it, more silicone.
This can put a nice shiny cling film sheath around each hairshaft to make you think it’s all better. But it’s actually a very fake better so the destruction of the hairshaft continues, and as the hair thins and dries out it is much more likely to snap and split.
Marketing trickery creates even more confusion. Water is moisture. Silicone is NOT moisture. Silicone can lubricate but NOT moisturise. Car engine oil can lubricate too, but you wouldn’t call that moisturiser. Silicone doesn't nourish. It doesn't repair or rejuvenate, renew, restore, or rehydrate. It does not 'care'.
If hair is made of water and protein, it’s clear that oil (even if it’s Argan Oil from Morocco) or Silicone, even with its frizz-easing promise isn’t going to help care for hair. They are cosmetic, hair make-up, and the downside is that they accelerate the ageing of the hair.
But you’ll rarely see the word silicone on an ingredients list. They go by their scientific names. The most common Silicones in hair and beauty products are: Dimethicone, Cyclopentasyloxane, Methicone, Amodimethicone, Phenyltrimethicone, Cyclomethicone, Divinyldimethicone, Dimethiconol, Dimethicone Copolyol
Magic Oil by 3’’’More Inches was created to give all the smoothing and frizz fighting features of regular serums but without any of the harmful silicones. This professional serum helps combat frizz and ease styling whilst protecting the hair.
Packed with amazing Ingredients, Just 3-4 drops on wet hair before styling and 3-4 drops on dry hair for finishing gives a smoother softer feel to hair that stays frizz free for longer. It will give hair more flexibility, a richer vibrant colour and a healthier shine.
October 29, 2020
“Flat and straight. I can tong it, and an hour later it’s flat and straight!” said Lucy. I’ll walk you through why Lucy struggled so much with her hair and what we did. Four things conspired to keep Lucy’s hair flat and straight...
October 28, 2020
Exclusive Offers Every Month
Sign up to our newsletter to receive 10% off your first order.