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For years we’ve had our heads down practising our craft, perfecting our products and tools. Way past the ‘10,000 hours’ that Malcolm Gladwell spoke about in his book. I believe true mastery takes closer to 100,000 hours.
And without an advertising budget, word of mouth takes time. But we seem to have reached a ‘Tipping Point’ (Malcolm again) with customers far and wide sending us their comments of love for our products, and how they have transformed their confidence and feelings for their own hair.
Whilst hair isn’t the most important thing in the COVID-19 world right now, we know that beauty and self-care play an important role in self-esteem and confidence, keeping our mental health strong, and the world a prettier, happier place.
Then today The Independent newspaper voted our No.1 Brush number one of all the brushes they tested with the comment…
“We can’t fault Michael Van Clarke’s No.1 Brush for its compact design and fuss-free painless approach to detangling hair that’s prone to knots. Effective on wet and dry hair, it’s a brilliant everyday essential that stands the test of time.”
The Independent
How sweet is that!
