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Fighting Inflation

January 14, 2023

Fighting Inflation

Declining productivity has been the Western World’s conundrum these last few decades. Whether you blame social media, low interest rates, WFH or ‘The Age of Entitlement’, there’s no denying the zeitgeist, and as a business, we haven’t been immune. 

We run a pretty tight ship here, and we’ve been improving productivity in the salon to achieve our best ever quarter just gone, but we’re deferring any inflationary price increase this January and looking at further productivity savings. I just don’t think it’s morally right to raise prices as a kneejerk reaction when there are efficiency innovations to make or fat to trim.

It’s the same with our products. Our hero LifeSaver Prewash Treatment is the same price now as when it launched in 2009 at £29.50. RPI adjustments say it should be £50.25 now. But through its increasing popularity, our production runs have gone from 100s to 10,000 at a time.

Then we eliminated secondary packaging, for the environment too, and made efficiencies in the supply chain. All of these actions kept costs down to offset inflation so we could pass on more value to you. LifeSaver 500ml at £29.50 is 41% cheaper than in 2009 in real terms.
 Buy the 1 litre refill with a shampoo and conditioner and it’s almost half the real cost per ml as in 2009. In a difficult cost-of-living-crisis world, we’re pleased to still find efficiencies that give more value to you. 😊

Michael Van Clarke



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