My soul is drawn to nature. Take me to wilderness and I’m happy. Snowy mountains, deserts, jungles, rolling plains, remote islands; I love the immersion in stillness and solitude amidst the teeming universal force.
We developed our 3’’’More Inches product range around natural ingredients. We like natural ingredients because it feels right and they generally perform better. But where natural supplies are unreliable, inconsistent or in danger of being depleted, we’ll use nature-identical versions. And where science creates something with improved performance and long term health we’ll use that too. Our 25 different products range from about 80 – 100% naturally derived ingredients. And our aim is to consciously produce world leading hair care products as naturally as possible.
We thought you’d be interested to know all the everyday names of the 200 or so ingredients we choose from. So we are putting all the common names and functions of the ingredients for each product on our website.
On the back of every product is an INCI list. This is the list of ingredients under the International Nomenclature of Cosmetic Ingredients standard. They are based on scientific names and other Latin and English words. Some of these ingredients have scary sounding names like, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride. This is a natural and very effective conditioning agent derived from guar beans. Calcium Pantothenate? – just plant derived vitamin B5
Here are a few examples...
Cocamidopropyl Betaine – a cleanser derived from coconut oil, wheat or sugar beet. Coconut yields so many fantastic ingredients from its fatty acids; including natural alcohols, cleansers, foaming agents and conditioning ingredients.
Chondrus Cripus Extract – from red algae is rich in vitamins, minerals and amino acids that help to protect and hydrate the hair.
Sea kelp is rich in minerals. It adds protection to the surface of the hair, reducing moisture loss and infusing it with vitamins. Seaweed proteins strengthen roots, add body and shine and condition the scalp and hair.
Sunflowers provide us with a natural and effective SPF. This helps protect from UV rays reducing colour fade and sun damage.
Lavender Oil has anti-inflammatory, anti-bacterial, anti-fungal and antiseptic properties which help soothe scalp conditions and reduce hair loss.
Michael Van Clarke
Our international culinary tour stops off at Brazil today for one of their most classic desserts – Brigadeiros, a chocolate truffle speciality.
