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January 30, 2020
I won’t lie. It may take you 30 seconds while you get the hang of it. And I know you’re busy. If you can’t give it the time then please don’t buy it. You won’t get the results with a dip and a splat! Then neither of us will be happy. But if you can pause into a Zen-moment of self-care, then trust me it’s worth it.
I started hairdressing back in the 1970s. It was the tail-end of the hippie era and everything was natural. Very few hair products had been developed. People put egg, avocado, beer and vinegar on their hair. Not all at the same time though.
Every household had a chip pan in the 1970s. And my mother finally gave in to us kids because normally she’d only cook proper Greek food. She was quite dismissive of English cooking, and rightly so back then. But then the fashion passed. Too many houses burnt down from chip pan fires and they invented oven chips.
Anyway, we’d move on from chips. I commandeered the chip pan and the kitchen, and started mixing different ingredients to create waxes and balms. That was 40 years ago. The fashions were changing.
I took a range of light and heavy pomades that the African-Americans had been using in the 1930s and 40s. Before Afros became really fashionable they would use copious amounts to slick their hair flat. European hair had its version and Brylcreem encouraged every man to walk around with an oil slick on their head. Apart from the different viscosities they were all essentially designed to keep the hair flat and in place.
My breakthrough in the late 70s was a viscous yet flexible mix, and the big shift was in applying miniscule amounts. This was not about using the weight of the product to hold the hair down. But a tiny amount spread across palms and finger tips first, then applied to give a very thin film to the hair. Moisturising and texturising whilst allowing the hair to move freely. This was in keeping with the changing fashions from the ‘60s and ‘70s as people moved away from very set immobile hairstyles. I would make these pots of hair wax by hand in batches of a few hundred, for sale in the salon. From those early days in the 1970s followed the 1000s of waxes, balms, clays and pastes that we see available today. 10 Second Transformation is the latest development of this genre and the best.
10 Second Transformation is a rich moisturising balm that instantly smoothes frizz, frays and fly-aways. Adds body, texture and shine, to turn dry dull hair into a vibrant glossy mane.
• 10 Second Transformation Infuses hair with natural oils and amino acids to nourish and protect.• Just a tiny amount of this Incredibly versatile balm, transforms short or long hair in seconds.
• Instantly your hair will feel thicker, and stronger with healthy movement and shine.• 10 Second Transformation gives more natural flexibility and a richer vibrant colour.
1. Take a tiny amount on your finger tip – similar to what you’d use of a lip balm. You can always repeat after if necessary.2. Slowly warm on palm and spread thinly across finger tips and palms.3. Apply lightly to mid lengths and ends first. Then work through if required.
Cashmere amino acids almost identical to human hair molecules drive deep into the hairshaft repairing broken bonds and helping rehydrate the hair. Olive Oil, Beeswax, and Castor Seed Oil infuse richness and protection.
FREE FROM: silicone, parabens, sulfates, xenoestrogens, phthalates, added colours.
Follow these directions carefully and I know you’ll love this product as much as I do. This is my all-time favourite. If I was only allowed one styling product this would be it.
Finally, I’d like to thank all our clients who’ve taken the trouble to put reviews on our site. We all really appreciate it and the team feel very uplifted reading them.
Michael Van Clarke
April 16, 2021
This transformation was for a Daily Mail makeover article. It was published as part of a three page spread on the Monday 12th, our first open day after lockdown.
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